What’s in the Bottle
We’ve spent years researching and refining our serums and scrubs. Each formula uses powerful plant extracts, sourced from trusted suppliers and carefully blended to hydrate and restore both skin and scalp, leaving them calm and balanced.
Rooted in Nature
Plants are amazing. The solutions to skincare needs are literally growing around us, we just have to know where to look. We do the research to find the right ingredient, then use minimal, natural processes to bring out the best, most effective ingredients. Hydration? Exfoliation? Botanical magic? Nature says “Hold my buds and watch this...”
Ingredients
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What are they?
Steam-distill a plant and you get two things: the essential oil, and the fragrant water left behind. That water is the hydrosol, and it's not just plant sweat. It smells incredible and carries real skin and hair benefits, depending on the botanical it came from.
Why do we use them?
Hydrosols let us fragrance a formula gently and naturally, without cranking up the oil content, concentration or price to get there.
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What is it?
Sugar and fat, broken down into something your skin actually wants. Glycerin is what's left when you split plant oils apart, and, wouldn’t ya know, the byproduct is one of the best hydrators around.
Why do we use it?
Vegetable Glycerin pulls water in and keeps it there, which is a big part of why our formulas feel smooth instead of sticky or thin in a goldilocks-ey way.
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What is it?
Aloe Vera is best known for its healing properties calming sunburns, and also known for, well, oozing. The powder form is just concentrated, with all of the benefits and none of the goo.
Why do we use it?
Aloe Vera Powder pulls moisture in and holds it, giving our formulas a real conditioning boost, not just a nice ingredient list.
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(Xanthan Gum, Acacia Gum)
What are they?
Tree sap. Fermented sugar. Nut and algae byproducts. Gums come from unglamorous places, but they're doing the quiet work of holding a formula together.
Why do we use them?
Without them, a lotion is just oil and water waiting to separate. Gums give our formulas the body, glide, and staying power that make the difference between something that works and an unpleasant episode of molecular drama.
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What are they?
The other half of distillation. Steam a plant down and essential oil is the concentrated, aromatic payoff, separate from hydrosols.
Why do we use them?
A little goes a long way, so we use them sparingly alongside hydrosols to scent our formulas without overwhelming anyone. In our more active products, like scrubs and serums, they're not just there for scent, they're pulling their own weight.
As a company, we believe in the botanical benefits of essential oils and enjoy working with and using them.
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IWhat are they?
Cold-pressed oils straight from plants and seeds. Unlike essential oils, they don't evaporate, they sit on skin and hair and get to work.
Why do we use them?
Because the range is enormous, and so is the payoff. We use oils like Kalahari Melon, Grapeseed, Broccoli, Argan, Rosehip and Sacha Inchi, each one bringing something different to a formula.
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What is it?
Green tea, stripped down to the polyphenols doing the antioxidant work. Polyphenols are proof that plants have their own skincare routine. These compounds are how a plant defends itself against the elements, we're just stealing the formula.
Why do we use it?
Skin and hair are under constant low-grade attack, sun, pollution, stress. Green Tea Extract helps them fight back.
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What is it?
Ground walnut shells, nature's original exfoliant.
Why do we use it?
It's a gentle, effective way to buff away buildup on the scalp and body. We keep it out of our facial products though, skin there is more sensitive than a scrub like this calls for.
Plants, Meet Science
Plants and science are a meet-cute we saw coming from a mile away. We take plant-derived ingredients through lab processes to give them specific jobs: cleansing, emulsifying, conditioning, thickening, balancing pH, and more. We're just matchmakers… plants and science were meant to be together.
Ingredients
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(Guar Hydroxypropyltrimonium Chloride, Xanthan Gum, Lecithin, Sclerotium Gum, Pullulan)
What are they?
Natural gums are moody. Left alone, they don't always play nice with every formula, so we tweak them just enough to behave, better solubility, better texture, no drama.
Why do we use them?
A little processing goes a long way. Modified gums give us the thickening power of natural gums without the compatibility headaches, often blended into one ingredient so we get multiple benefits without a longer ingredient list.
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(Hemp, Oat, Quinoa)
What are they?
Whole plant proteins, broken down small enough for your hair and skin to actually use. Hemp, Oat, and Quinoa each bring their own strengths to the table.
Why do we use them?
Because protein isn't just for smoothies. These isolated plant proteins add real conditioning benefits across our lineup: strength, softness, resilience, depending on which one's doing the work.
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(Sodium Cocoyl Apple Amino Acids, Sodium Cocoyl Isethionate, Sodium Cocoamphoacetate, Coco Glucoside, Decyl Glucoside, Sodium Lauryl Sulfoacetate)
What are they?
Surfactants are the breakup artists. Dirt and oil love clinging to your skin and hair, so surfactants swoop in, latch on, and convince them it's time to go, then rinse away together, no hard feelings.
Why do we use them?
Ours are plant-based, biodegradable, and gentle, cleansing without stripping. In our shampoo formulas, we blend a few different surfactants together to nail the right balance of cleansing power, foam, and lather, because no single one does it all, and we're not into settling.
One important note:
Sodium Lauryl Sulfoacetate is not the same as Sodium Lauryl Sulfate. Different molecule, different behavior, and definitely not one we use. Don't let the name fool you.
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(Distearoylethyl Dimonium Chloride, Cetearyl Alcohol, Polyglyceryl-4 Oleate, Cetearyl Glucoside)
What are they?
Oil and water don't want to be friends. Emulsifiers are the therapists guiding them to maintain a stable relationship, so your cream stays a cream instead of separating into splitsville.
Why do we use them?
Ours are plant-based and biodegradable, and they don't just hold a formula together, they add moisture and conditioning while they're at it.
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(Cetearyl Alcohol, Cetyl Alcohol)
What are they?
Despite the name, these have nothing to do with what's in your wet bar. Derived from plant oils, no drying, no stinging, no regrets.
Why do we use them?
They're emollients and thickeners that leave hair and skin moisturized instead of stripped. The name raises an eyebrow, sure, but the results… They raise both eyebrows.
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(Caprylyl/Capryl Glucoside, Sodium Cocoyl Glutamate, Glyceryl Caprylate, Citric Acid, Polyglyceryl-6 Oleate, Sodium Surfactin)
What are they?
Surfactants' quieter cousin. When a formula's got more oil than an emulsifier can handle on its own, solubilizers step in to disperse it evenly through the water.
Why do we use them?
They let us pack in oil-based benefits without leaving an oily film behind, so a formula heavy on actives can still feel light on skin.
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(Citric Acid, Sodium Hydroxide)
What are they?
Skin runs slightly acidic, so we tune our formulas to match. Citric Acid or Sodium Hydroxide, whichever direction the recipe needs.
Why do we use them?
We’re all about matching energy. Get the pH wrong and even a great formula can irritate skin instead of helping it. Adjusters keep our formulas working with your skin's natural chemistry, not against it.
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What is it?
A chelating agent, which is a fancy way of saying it grabs onto stray trace metals in water and materials and locks them down so they can't cause trouble.
Why do we use it?
Those trace metals can mess with a formula's stability and weaken its preservative system. Sodium Phytate, made from phytic acid, keeps everything working the way it's supposed to, quietly, in the background.
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What is it?
Vitamin E, pulled from plant oils. Skincare's answer to keeping produce from going bad.
Why do we use it?
Oils oxidize, that's just chemistry, and once they do, they go rancid and stop doing their job. Tocopherol keeps our oils fresher longer, with an antioxidant boost for skin and hair as a bonus.
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What is it?
A plant-derived ester that does the job silicones usually get credit for, without actually being one.
Why do we use it?
It smooths the hair shaft, cuts static, and leaves a light conditioning film, all the slip and shine, none of the baggage silicones are known for.
Yes, We are Scientists
Not every ingredient starts as a plant. Sometimes we have to put our lab coats on to bridge the gap with science and make the whole formula work. We use it when it's essential, and we're always transparent about how, what, and why..
Ingredients
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What is it?
Panthenol, also known as Pro-Vitamin B5, is a humectant, which is science-speak for “moisture magnet.” It grabs onto water and holds it against your skin and hair instead of letting it evaporate into thin air.
Once it's absorbed, your body converts it into Vitamin B5, or Pantothenic Acid, a compound already living in every healthy cell you've got. It's not foreign. It's a homecoming.
Why do we use it?
Because hydration is critical. We use Panthenol in most of our formulas to help skin and hair hold onto moisture instead of losing the fight.
And if you're the type who checks receipts: the Environmental Working Group's Skin Deep® database gives it a 1, the lowest risk score on the board.
We told you… we are scientists.
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What is it?
Gluconolactone is a plant-derived acid that sloughs off dead skin the way most exfoliating acids do, just without the redness and stinging those usually bring. So… exfoliation without the warning label.
Why do we use it?
It pulls double duty. Near the end of the ingredient list, it's part of our preservative system, keeping bacteria out. In a toner or serum, it exfoliates and hydrates at the same time, which is exactly what sensitive skin needs when typical acids cause irritation instead of results. Skin Deep® rates it a 1, EWG's lowest risk score.
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What is it?
A preservative and anti-fungal, no parabens, no petroleum, just doing the unglamorous job of keeping a product safe to use.
Why do we use it?
Because nobody wants moldy skincare. Sodium Benzoate shows up at low concentrations as part of our preservative system, exactly where EWG's Skin Deep® gives it a 1, their lowest risk score. It's the only place you'll find it in a PlantCraft formula.
What’s Not In the Bottle
We’re pretty picky about what goes in the bottle and even pickier about what doesn’t. That means no fillers, no parabens, no synthetic fragrance. Just plants doing what they do best.
